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Again Innovation & Order


The need for innovation leads to the format of Monza Innovative Day. On 16 February, at the headquarters of the Chamber of Commerce of the capital of the newly created province, took place this new edition of Innovative Day which had as main theme of the "deep design".

collaboration with Massimo and Fabrizio Bellavista was once more pleasant and constructive, able to lead discussions with numerous entrepreneurs and professionals on an informal but strong ground sharing. The experiences presented have covered very different areas and have been the occasion for profound reflection and a real cultural exchange and experience.

The working groups have been developed during the morning, followed by a break with the now familiar "food design". In the afternoon the search was made Futura Monza after Massimo Bellavista held creattività laboratory '. The closure has affected me with the laboratory SAY / DO.

you at the next edition ... we are already working on it!

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Extravaganza


IULM, 11 and 12 February, a two-day total immersion in the event's most important retail sector. Four themes (Digital Innovation, Green Retail, Pack & POP, Format), 2 plenary sessions, 4 blocks of 3 parallel seminars and over 70 speakers, these are the numbers of the most ambitious event organized by POPAI Italy.

My contribution has been divided in 4 workshops that have touched (of course) the area Digital Innovation. Many ideas, interesting experiences and the feeling that the innovation of the digital world is one of the few hopes for a sector that is experiencing a period not easy.

The digital signage, in particular, has been the most debated and there have been signs of very significant experience. Communication in the store is changing and the need to establish a more direct and effective with customers will lead to increasingly use digital communication.

Thinking back to 2002 when I suggested to POPAI the first meetings on the issue of retail technologies, it seems a century has passed, but it's just a side effect of the incredible race obtained by combining computer + telematics. If you add the effects of socio-economic and political upheaval triggered in 2008, I think that in the coming years we will not have to be bored :-)

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The inauguration of the exhibition "Egypt. Treasures sunk on 6 February was the opportunity to see how we can combine in an innovative and courageous archeology, art and architecture exhibition purposes. I think this is one of the finest Italian exhibitions of 2009 and it is worth taking the time to visit it is necessary to combine a visit to Venaria, a splendid example of a recovery that has few equals for l'entità, la qualità e la rapidità degli interventi.

Qui la fotogallery che ho realizzato su Flickr.

Questo il sito ufficiale della Reggia della Venaria

Questo il social network di "Egitto. Tesori sommersi"