emotional and tourism 
Milan, 30 November 2010. The Department of Neuromarketing '
AISM POPAI and Italy, with the support of
Commonlands , organized this meeting entitled:
"emotional marketing and tourism, theory, success stories and innovative projects."
A meeting set up to investigate the dynamics of emotional marketing applied to the first sector of the Italian economy, the tourism.
The idea comes from a series of reflections that I developed with Giulia and Francesco Gallucci Zaia as part of '
AISM . The need to bring a new approach to the tourism sector coupled with the desire to create a specific department within the association, led to aggregate different skills to start a confrontation could develop concrete proposals.
Presentations were given by: Franco Giacomazzi
President
AISM The neuromarketing and the emotional involvement of the client
Francesco Gallucci
Neuromarketing
AISM Department Coordinator and President
1to1 lab Iperconessioni fra atomi e bit
Massimo Giordani
Direttore Popai Digital e Amministratore Delegato
Time & Mind Il marketing territoriale e le città emozionali
Fabrizio Bellavista
Partner
Istituto Psycho Research Dall'offline all'online, conoscere per pianificare
Emilio Becheri
Amministratore Delegato
Mercury e Professore Università Firenze
Luoghi, paessaggi e identità emozionali, i nuovi paradigmi dell'attrattività turistica
Paolo Poponessi
Vice-presidente
Commonlands La comunicazione turistica online, misurare l'efficacia emozionale websites with neuromarketing
Richard Trecciola
R & D Lab Manager
1to1 Here you will find videos of the interventions.
