Milan, 30 November 2010. The Department of Neuromarketing ' AISM POPAI and Italy, with the support of Commonlands , organized this meeting entitled:
"emotional marketing and tourism, theory, success stories and innovative projects."
A meeting set up to investigate the dynamics of emotional marketing applied to the first sector of the Italian economy, the tourism.
The idea comes from a series of reflections that I developed with Giulia and Francesco Gallucci Zaia as part of ' AISM . The need to bring a new approach to the tourism sector coupled with the desire to create a specific department within the association, led to aggregate different skills to start a confrontation could develop concrete proposals.
Presentations were given by: Franco Giacomazzi
President AISM
The neuromarketing and the emotional involvement of the client
Francesco Gallucci
Neuromarketing AISM Department Coordinator and President 1to1 lab
Iperconessioni fra atomi e bit
Massimo Giordani
Direttore Popai Digital e Amministratore Delegato Time & Mind
Il marketing territoriale e le città emozionali
Fabrizio Bellavista
Partner Istituto Psycho Research
Dall'offline all'online, conoscere per pianificare
Emilio Becheri
Amministratore Delegato Mercury e Professore Università Firenze
Luoghi, paessaggi e identità emozionali, i nuovi paradigmi dell'attrattività turistica
Paolo Poponessi
Vice-presidente Commonlands
La comunicazione turistica online, misurare l'efficacia emozionale websites with neuromarketing
Richard Trecciola
R & D Lab Manager 1to1
Here you will find videos of the interventions.
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