Rho, November 26, 2009. The world event has a special charm, the charm of the ephemeral, of the imagination that is involved in the legitimacy and dignity of persons with whom it is addressed. Months of work to get to the fateful moment that esure sometimes within minutes, sometimes within a few days but still in a period a much shorter time than was needed for its preparation. The
BEA Expo Festival is an important event, organized by ADC Group (publisher of ADVexpress and e20express , for instance), in which practitioners, professionals and clients are for a full immersion two days.
E 'in this context that I was able to bring my contribution to the session "Best Practice" entitled "How the Web and social media can be used to give a greater emphasis on the media before, during and after the event." Next to me I had the pleasure of having Linda Bulger (CEO Weber Shandwick) I have found to be, besides a woman of remarkable professional, an excellent diner at the gala dinner that accompanied the Best Event Awards, fireworks concluding the first day of the Festival.
From the numerous questions from the audience, it became clear that the world event needs the digital realm not only to overcome a critical period but also to change the approach, not to be able to finish up the work of months in a moment but to give continuity and new life thanks to the participation of the Network also in this area requires a cultural leap and I think that moments of discussion and reflection as the BEA can play an important role.
Marina Bellantoni and Alessia Bianchi, true "minds" This "Best Practice" is a "thank you" for the invitation to all staff while ADC Group I do not compliment the organizational capacity that, in a difficult year like this one has been able to successfully carry out the BEA Expo Festival.
0 comments:
Post a Comment