Lazise, \u200b\u200bJune 23, 2010. Three hours drive and I'm at the Convention Center Hotel Parchi del Garda Lazise (VR) to participate in the XI edition of Global Marketing, a mix between a fair, a convention, trade show dates and agenda of one-to-one . The goal: a conference with Fabrizio Bellavista entitled "From mobile entertainment to the community through the digital signage: the presence of a digital brand."
At 16, the room fills up and I like to spend time introducing the audience to "touch" the last wonder of Steve Jobs, the iPad. Having talked about the future mobile communication was inevitable not to mention that this object in the room, no one had yet had the opportunity to try.
Just to increase a bit 'level of involvement, I ask those who are members of Facebook, more than 50%, and those who attend linkedin, a good 30% and those who have experienced foursquare, only one. All those present are aware however that it can no longer ignore the 2.0 world although few say they practice the strategies of their companies.
After the scheduled time there are managers and entrepreneurs interested in exploring the issues raised. How times have changed compared to the second half of the 90s!
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