Milan, March 18, 2010. Very interesting experience participation in the third edition of 'annual meeting organized by ANES - National Association Books, periodicals - on MULTIMEDIA COMMUNICATION THE EFFECT OF MEDIA SPECIALIST, held in Milan at the site of Assolombarda.
The room, crowded with more than 200 between publishers, agencies and media centers, has proven to be very interested in the opportunities that the digital realm offers the publishing world, the only way out a crisis that is profoundly marked the traditional book.
In a nutshell, the message I wanted to give my speech was: "Who has the contents should not worry about the end of the paper, change the medium but the real wealth is the information that a publisher must be able to use up channels very different sparking new relationships with readers and users-with the knowledge that the statement broadcast has now run its course. "
The agency that I represent, Time & Mind , is helping several publishing houses in this location and the results are very interesting as it can testify, for example, the project developed to ESAV with portals www.estetica.it e http://capelli.estetica.it/
Portali ai quali si stanno affiancando numerosi altri canali: blog, YouTube, facebook, applicazioni iPhone, ecc.
I contenuti sono la vera ricchezza, usiamoli!
0 comments:
Post a Comment